KPIs for Small Business: The Numbers That Actually Scale You | Ep. 107

Business KPIs — what to actually track weekly, and why your accountant will always tell you too late. Episode 107

Dr Lewis Haydon on the dashboard mindset: leading indicators over lagging ones, why revenue doesn’t fix everything, and why the numbers only move when the behaviour does.

Message me if you’re fed up of getting Paid Last: https://www.linkedin.com/in/drlewishaydon/ 100+ hours of business mentoring: https://MentorBusiness.com More: https://lewishaydon.com

🎙️ Want free live coaching on the show? If you’re brave enough to share your business, message me “LIVE” on LinkedIn.

💬 What’s the one number you know you should be tracking and aren’t? Tell me in the comments.

Most owners feel fine right up until cash gets tight and sales wobble — and then realise they’ve been running the business on feel.

If you’re waiting for your accountant to tell you how you’re doing, you’re already late. They tell you what happened. Nobody’s telling you what’s about to.

Inside this episode: why the job isn’t knowing your numbers but tracking the right ones weekly · leading indicators versus lagging ones, and why you need a crystal ball rather than a post-mortem · the one master dashboard to build first, and when to split it into sales, marketing and ops · what a solo owner should track before anything else · why “free marketing” usually just makes you feel busy · the twenty-day behaviour test · why numbers only shift when behaviour shifts · and what it actually costs to hire the capability instead.

CHAPTERS (00:00) Why owners keep asking for more numbers (01:10) The accountant problem — always late, always backwards (02:30) Driving without a dashboard (04:10) Start simple: track something weekly (05:20) The master dashboard (06:30) Sales: enquiries, conversion, lifetime value (08:00) Ops: delivery, service, churn, outcomes (10:08) Why these conversations exist (10:54) Marketing reality check (12:40) Reporting plus action, not just collecting (14:10) The twenty-day behaviour test (16:00) Accountability — gym memberships don’t get results (18:10) Numbers only shift when behaviour shifts (20:00) Hiring capability, and what it costs

Know an owner whose business pays everyone but them? Tell them to talk to Dr Lewis Haydon.

The Mentor Business Podcast — what owners learn too late, taught early.