The Best Sales Podcasts for Business Owners (2026)

The best sales podcasts for a business owner are the ones that teach you to sell by solving problems, not by using tricks. Below are ten of the top sales podcasts still publishing in 2026, starting with mine, with one honest line on who each one suits. Most are American, so take the method and leave the hype. Then pick one, listen every week, and try one idea from each episode with a real customer.

I host a sales and business podcast myself, so I’m not neutral. I’ve put it first and said why. The rest are here because they’re useful.

The best sales podcasts in 2026

1. Mentor Business Podcast, with Dr Lewis Haydon

Conversations with owners and the people who advise them about what their business really pays off for them, with a lot of episodes on sales. Sales trainer Andy Bounds has been on several times, including a sales-versus-marketing debate with Peter Boolkah. Suits: owners of established UK businesses who want sales advice from people running businesses now. Listen to the Mentor Business Podcast.

2. Sales Gravy, with Jeb Blount

Long-running show on prospecting, pipeline and sales leadership, from the author of Fanatical Prospecting. Suits: owners and sales managers who need to fill the pipeline and get a team picking up the phone.

3. 30 Minutes to President’s Club, with Nick Cegelski and Armand Farrokh

Tactical B2B sales: scripts, talk tracks and step-by-step approaches from working salespeople. Suits: salespeople and sales managers who want something they can use on a call tomorrow.

4. The Advanced Selling Podcast, with Bill Caskey and Bryan Neale

Two experienced sales trainers on the thinking behind selling: mindset, positioning and how to stop chasing. Suits: experienced sellers and owners who already know the basics.

5. Make It Happen Mondays, with John Barrows

Interviews with sales leaders and practitioners about what’s working in B2B sales. Suits: owners building or managing a sales team.

6. The Sales Evangelist, with Donald Kelly

Practical episodes on the fundamentals of B2B selling. Suits: people newer to sales, including owners who have never had sales training.

7. Sales Success Stories, with Scott Ingram

Interviews with top-performing salespeople about what they actually do day to day. Suits: anyone who learns best from real examples rather than theory.

8. Conversations with Women in Sales, with Lori Richardson

Interviews with women in sales and sales leadership. Suits: sales leaders building a team and anyone who wants perspectives the mainstream shows miss.

9. Sell or Die, with Jeffrey Gitomer and Jennifer Gluckow

Straight-talking sales and attitude, from a long-established American sales author. Suits: salespeople who want a weekly push to get on with it.

10. B2B Growth

Conversations on B2B marketing and sales together. Suits: owners trying to get marketing and sales working as one, rather than blaming each other.

What makes a good sales podcast for an owner

Most sales podcasts are made for salespeople. Owners need something slightly different, so here’s what I’d look for:

• Hosts and guests who are doing it now. Only take directions from people who’ve been where you want to go. A guest telling you what worked for them fifteen years ago is giving you a history lesson.
• Process, not tricks. The useful episodes explain how to find the problem, follow up and agree a next step. The ones to skip promise a magic line that gets anyone to say yes.
• Lifetime value, not the one-off close. Shows that celebrate “closing” people tend to cost you repeat business. Look for hosts who talk about keeping customers, not just winning them.
• Something you can measure. A good episode gives you something to try and a way to tell whether it worked: more conversations, a better conversion rate, more repeat orders.
• The right market. Selling to a manufacturer in the Midlands isn’t the same as selling software in San Francisco. If you sell B2B in the UK, weigh what you hear against your own customers.

Sales podcasts for owners vs for salespeople

If you own the business, listen for two things: how to sell better yourself, and how to build a sales process other people can run. The second matters more. A business where every sale depends on the owner has a ceiling, and it’s your diary.

If you’re sharing these with your sales team, pick the more tactical shows (prospecting, call structure, objection handling) and talk about one episode at your weekly sales meeting.

How to get value from a sales podcast

Listening isn’t the same as learning. A few rules I’d use:

• Pick one show and stick with it for a month, rather than sampling ten.
• Take one idea per episode and try it with a real customer that week. Knowing you should do it and actually doing it is the point.
• Translate the tone. A lot of American sales content is built for a different buyer. British buyers switch off at anything that sounds like a line from a course. Keep the method, lose the script.
• Watch out for hacks. If an episode promises a trick that gets anyone to say yes, skip it. Sales is coaching someone to a decision, and a no is an okay answer.
• Listen as a team. Share an episode with your salespeople and talk about it at the weekly sales meeting. That’s where it turns into behaviour.

What a sales podcast can’t do

A podcast teaches you what good looks like. It can’t watch you sell, tell you where your own process leaks, or hold you to the changes. That takes someone looking at your numbers and your conversations, every week.

What to read next

• How to improve sales skills, yours and your team’s.
• Sales and marketing alignment, from the Andy Bounds and Peter Boolkah debate.
• Sales closing techniques that don’t feel pushy.
• Sales KPIs worth tracking every week.

If you’d rather have someone at your table than in your earbuds, that’s the kind of thing I work on with owners. You can see how I work and what it costs.